Ice Cold Truth Campaign
To break through to our audience in this low interest B2B category, we created Ice Cold Truth —a propaganda-inspired campaign promoting the facts—Ice-O-Matic machines are simple by design and in many cases deliver more ice for the investment dollar than the competition. The icecoldtruth.com microsite launched the campaign and is the headquarters for information on the movement. To further arm visitors with the truth and to help us spread the simple principles of ice machine productivity, we provided downloadable resources such as campaign posters, a flyer, buttons, and even a tablet wallpaper. At a recent National Restaurant Association conference, the campaign helped generate 334% more sales leads than in the previous year.
Digital Art Direction & Design: Kristan Butler | Additional Web Design: Brennan Gilbert | Copywriting & Creative Direction: Cameron Day