DCP Employee Referral Program
Facing stiff competition for skilled workers, DCP enlists the help of its employees to refer candidates by offering sizable incentives. However, this doesn't always lead to the most qualified referrals. We created this internal campaign to emphasize that not every friend (or friend of a friend) is the right fit for a job at DCP.
Art Direction: Kristan Butler | Copywriting: Justin Horrigan | Design: Megan Latta | Creative Direction: Aaron Stern | Photography: Jon Rose