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Service King Campaign Pitch

Service King is a Texas-based automotive collision repair chain that was looking to expand nationally. To stand out from the competition, this campaign concept focuses on a key insight — that everyone has a relationship with their car. Across tactics, Service King is positioned as the company that understands that your car is more than glass and steel. It's the company that "get's it".

Art Direction & Design: Kristan Butler | Copywriting & Creative Direction: Aaron Stern | Photography for placement/concept only